What Do You WANT?

Watching people can be an excellent way to discover a new business opportunity. People can tell you what they think they want, but sometimes that's not actually what they need. It's up to you, the entrepreneur, to find viable businesses that meet consumers' needs. Go watch people and see if you can find a recurring problem they have or even think of a problem that you have been faced with yourself. When Ben Franklin was eleven he invented, "flippers." He was swimming in the creek with friends. He wanted to be able to swim faster, but he was trying as hard as he could. He put two wooden boards with holes in the center on his hands. These allowed him to swim faster without exerting so much energy. He found a problem and he solved it. Once people are made aware of the problem, selling the solution will be easy. Today, millions of flippers are sold every summer.