Direct Marketing

Direct marketing is not a norm in some parts of the business world, but it is something to consider when you start a company. Direct marketing means you sell directly to consumers, skipping the middleman. This adds risk to your business, but it has a lot of benefits. If you direct market you can price the product for less than your competitors. That means you can make more money and your customer can get a better price. You are able form a relationship with your customer. Not only will your customer appreciate the one on one care, you will also receive invaluable information from your customer if you keep your ears open. Relationships are hard and often impossible to form when you sell through stores.