Try Before You Buy

Every year, my town hosts a festival called Depot Days. Businesses rent booths to advertise and sell their wares. Some businesses handout pamphlets and cards while others give away random paraphernalia. One of the most popular booths was the local gym's. They were giving away free seven day passes and a chance to win a three month family membership. These passes cost very little to give away, but they had a big impact. This business not only had a wonderful opportunity to show consumers around their gym, they also gained customer approval. Who doesn't like free stuff? Giving away products is a great way to interest potential customers.