Going with the Flow

Keeping up with trends is critical in the real estate market. You must know what your consumers want.

 For example:

You just bought a house to resell in an area, in which thirty years ago only wealthier people lived in. When you arrive at the house you see all the houses in the area are in disrepair and the neighbors have police cars circling their house. Obviously, the upper class people (who you want to sell your home to) stopped buying houses here. Why? Well if you had done research you would have seen that nearby a lake was developed ten years ago and now everyone wants to live by the lake. 

GIVE THE PEOPLE WHAT THEY WANT

EVEN WHEN THEY DON'T KNOW 

WHAT THEY WANT

Before we bought this house, the neighbors wanted to tear it down. They were sure it would never look decent again.

Six months later, we had completely redone this home and sold it to a newly-wed couple. We took something nobody wanted and turned into something people loved.