Happy to Help

     Many businesses forget about one of the most important marketing tools, word of mouth. The question that arises from this statement is, "how?". How do you make a product or deliver a service that people will want to scream about from their rooftops? A great way to achieve this attitude is by simply being helpful. Think about the companies you love. What sticks out about them? If you are like me, the companies that stand above the rest are the ones who seem to care about your needs. Remember to always help your customers. This will help you to succeed as a business. 

Social Media Marketing

About a year ago, I started an Instagram account for my dog. This helped me learn about growing a following on social media. Social media has become important in marketing, but it is easy to make mistakes, because it is a relatively new tool. The main thing I learned was to post consistently. If people follow your account that means they WANT to see more posts. It is crucial not to let them down. I have found it's best to post one picture everyday. Make sure, however, not to over post. This can annoy your followers and scare potential followers away. The other thing I learned was to post quality pictures. I use my Canon Rebel to take the pictures I post. People are more likely to follow an account which posts quality pictures or information. There are many other tips for using social media. Social media is a great low cost way for businesses to get their name out there.